It is that time of year again. Your child has come home with a school fundraiser and is full of hope to earn all the great prizes he or she could get by being a top earner. Now it’s time for your help with your child’s holiday shop fundraisers but you don’t know where to start. Don’t worry, we have our top 5 tips to simplify your school holiday store fundraiser.
Step 1: Define Your Selling Audience
You need to help your child raise money and that might seem like a daunting task but actually, it can be very simple. The first step in your fundraising journey is to identify potential people to sell to.
A lot of people envision school fundraising Christmas gifts by going door to door and asking strangers for money. Door to door selling is hard and doesn’t lead to a lot of success. Taking the time to get your target audience set up will make the whole process much easier
Who Are the Two Target Groups To Sell To?
The two target groups you are going to want to talk to are Friends and Family and your Product People. By working in these two groups you should have your Christmas shop fundraiser off the ground and running immediately.
Friends and Family-
A recent study showed that people who have a close relationship are 400% more likely to spend money on a fundraiser than strangers. Take the time and write down or put into a spreadsheet all the people that care and love for you.
You will use this list to reach out and ask for help with the fundraiser. The best part is these friends and family are far more likely to help you and the conversations are so much easier to have than if you were talking with a stranger.
When you are talking to people you care about, it is important to make sure to let them know why the fundraiser is important to you or your child. They will be more likely to spend money if they know why and how they are helping you and your child out.
Product people are the people you think will want whatever your holiday gift shop is selling. If your fundraiser is selling food products then think of all the people you know that love food. If you are selling other items, go through your parent groups and think of anyone who might have mentioned an interest in what you are selling.
When you reach out to your product people remember your main selling point is the products. Make sure they know all the items your child is selling and the quality of the products. Instead of just directing them to the store to look for themselves, have a couple of items you think will interest them already picked out to show them.
Step 2: Ask For Referrals and Help
After you have talked to your two groups, it’s time to ask them to help you. Let them know how much it would mean to you and your child if they would reach out to their own group(s) of people and help the fundraiser.
One of the biggest mistakes of working a fundraiser is trying to do everything yourself. Try asking for referrals; it will cast a bigger net and allow you to reach people you might not have met before. When talking to your product people, they might be a part of groups that have similar interests as they do. Tapping into the groups can be a gold mine since they are likely to be a product person themselves.
Step 3: Create A Follow Up Schedule
Keeping organized is key and starting a spreadsheet or writing down everyone you talk to is a must. Once you have everyone you have talked to in one place, it’s time to set up callbacks. You will be calling a person back for two reasons-
The didn’t initially purchase anything but said they might or would
You talked to them about referrals and helping out and haven’t heard from them since you talked
Calling people back is important because life happens and your fundraiser, more than likely, has taken a backseat and possibly been forgotten. Giving them a reminder might be the only way you get them to make an order so don’t be shy about following up.
Step 4: Use Social Media
Use social media as a tool to announce to any and everyone about your holiday shop fundraisers. You never know who is looking at your posts and tapping into a new audience could be huge.
When creating a post include: who the fundraiser is for, why it is important to you and your child, and what products you are selling. Since social media is not targeting a specific audience, you need to try and pitch to everyone’s needs.
At the end of your post encourage people to leave comments. The more comments on a post the more Facebook will show to new people in their formula. Don’t be shy to take orders in the comment section or just tell people to comment if they are interested.