How to Promote Your Virtual School Fundraiser and Holiday Shoppe

how to promote your virtual school fundraiser

The 2020-2021 school year isn’t something anyone anticipated a year ago. As Spring fades and Winter approaches, so does the holiday season, normally a very active fundraising time for schools. This year, however, putting together a school holiday shoppe fundraiser can feel like a challenge. Parents and schools are tasked with finding a way to raise money for their schools while giving kids their dose of holiday cheer without risking everyone’s health and safety.

Here at the Kids’ Kastle, we’ve put together three school holiday shoppe options that run the gamut from safely hosted in-person, entirely virtual, and a hybrid for those schools that need both. Opting for a virtual holiday shop is just the first part of putting the fundraiser together, however.

In order to ensure your holiday virtual fundraising is a success, we’ve put together 7 great tips for how to promote your virtual holiday shop, so kids get all the cheer and the schools can raise their much-needed funds with low stress and great success.

Announce Your Virtual Secret Santa Shop via Email Marketing

Email marketing is a tried and true method that we can’t recommend enough. Whether your school is in-person or online, every parent is checking their email frequently so they don’t miss out on important updates.

Send out a newsletter to all parents announcing the virtual holiday shop for this year. Even if you go with a standard or hybrid in school holiday shoppe, your newsletter can outline all the precautions you are taking and how parents and kids can order this year.

Make sure the newsletter uses bright colors, bold text, and gets straight to the point. Include a line asking parents to forward news about the virtual fundraising events to all of those who may be interested, to create more hype and further interest in the event.

elementary school holiday gift shop

Promote and Share Your Secret Santa Shop on Social Media

Whether it’s done via an official school account, or you ask parents and teachers to spread the word on their own, social media is a free way to reach dozens of people who may be interested in your school’s virtual fundraising. Create a graphic that sums up the dates, how it works, and how others can get involved, and then post it and share it!

Talking about your Secret Santa Shop for your school online will excite others and influence them to participate however they can. Outline how these virtual fundraisers for Elementary Schools create much-needed funds for a stressful year, and how they contribute to goodwill for the kids involved.

Social media is a direct outlet to your community, friends, and family, so take advantage of that avenue to get more people involved.

virtual holiday fundraisers

Take Advantage of Partnerships for Your Holiday Shoppe

Are there any local businesses that are helping you run your school holiday shoppe this year? Ask them to help you spread the word!

Whether they do so on-site at their business, mention it in their newsletters, post about it on social media, or just talk about it with their clients, it’s another great way to get news about your virtual fundraiser out there.

Partnerships for school fundraisers are generally focused on promoting the school as much as possible, so don’t be shy about asking for a little social boost from your school fundraising partners.

Even if your school is hosting its holiday shoppe on its own, reach out to other partners you’ve worked with in the past and see if they’ll include a link to your virtual fundraising on their website, social apps, or email newsletters.

secret santa gift shop

Don’t Forget Old Fashion Postcards and Mailed Newsletters for Holiday Gift Shops

Although online marketing is great for virtual fundraising promotion, you can’t lose by sending out a mailed newsletter or postcards for your holiday gift shop. If possible, send these items home with the students so they can share them with their parents.

If your local school has moved entirely online, mail them out with links, more information, and ways to get in touch and stay involved. Sending physical mail also allows parents to make note of the holiday gift shop and place the announcement in an area they regularly check so it stays on their radar.

virtual school fundraising

When in Doubt, Use Word of Mouth for Your Secret Santa Shoppe

Nothing works better for school fundraising promotion than a personal recommendation via word of mouth. Hype up the hybrid or virtual holiday gift shop to parents, teachers, and even the students. The more excited everyone is, the more they will talk about it, share the news, and encourage others to get involved.

At the end of the day, the results are all focused on the kids, so if this is your highlight for your Secret Santa Gift Shop, people will be more than willing to share the news with others in their life. This year, people could use holiday cheer more than ever!

virtual holiday shoppe

Make Sure Your Virtual Fundraiser Has a Great Graphic

No matter what avenue you opt for for your holiday fundraising, make sure you have a great graphic to promote it! Something with bright colors, a big title, and a fun image will capture everyone’s attention and make them want to be apart of the fun. 

Include a stellar graphic as part of your to-do list when organizing the virtual fundraiser, as this is more likely to get people involved.

Holiday Gift Shoppes are Easily Promoted with a Catchy Tagline

Another way to spread the word about your school’s holiday gift shop is with a catchy tagline. Mention the fun for the kids, the great gifts, or just include something optimistic and fun that makes people smile! 

If your promotional materials bring joy, more people will choose to get involved with the virtual holiday shoppe and tell their friends about it.

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