How to Use Social Media for Spring School Fundraising 2024

How to Use Social Media for Spring School Fundraising 2024

How to Use Social Media for Spring School Fundraising 2024

Springtime is coming our way and with it comes new Spring fundraisers for 2024 – Easter eggs, special treats, Smencils, pretzel snacks, and more. This time of year, we get a lot of PTA members, teachers, and even students asking how they can better improve their high school fundraising promotion.

One of the top ways to promote your school fundraiser this year is with social media. Social media for school fundraisers is fast, affordable, endless, and can get everyone involved in the event. Take a look at some of our top tips on how to use social media to promote your school fundraiser this Spring 2024.

How to Use Social Media for Spring School Fundraising 2024

11 Ways to Promote School Fundraisers with Social Media

Boost Your Spring School Fundraiser on Different Platforms

The first tip to using social media to promote your school fundraiser is to use different platforms. Facebook, Twitter/X, Instagram, LinkedIn, and TikTok all offer different avenues, audiences, and content creation.

To pick the right platforms, you want to consider who your audience is and how you plan on promoting your Spring school fundraiser. If you are selling primarily to the community or parents, Facebook and Instagram are very popular. 

For more commercial-focused goods that benefit local businesses, LinkedIn offers a good opportunity. If you’re trying to reach an audience beyond your local community, Twitter/X and TikTok offer viral opportunities and a larger audience.

Involve Students in the Marketing Creation

Content is best when it’s exciting and engaging and the best people to help with that are the students. Students who are involved in the fundraiser, marketing, tech, or art programs are a great source! And it helps them practice real-life marketing and content creation scenarios.

Reach out to other classes, grades, and student groups to get students involved. Offer tasks like writing ad slogans, sharing the media, creating videos, and more to engage everyone in the program. This also takes tasks away from the PTA and parents while giving students valuable experience and learning opportunities. 

Take Behind the Scenes Videos

If you need content ideas, behind-the-scenes videos are always a huge success in promoting school fundraisers on social media. Behind-the-scenes videos are personable, easy to make, and make the audience feel a part of the action.

Whether it’s unpacking the products, showing set-up for the fundraiser event, taking videos of the planning process, or something else entirely, get people in on the action with behind-the-scenes sneak peeks.

Share Photos of the Products

The best way to promote what you’re selling is to show what you’re selling. Share photos of the products or events you’re hosting as part of the Spring school fundraiser. This could be photos supplied by your school fundraising company or photos you and the students take yourselves.

Be sure to highlight the key aspects that everyone wants from your fundraiser. Focus on the details of sweet treats, the fun of an in-person event, or the solution a product can solve. Get creative, have fun, and keep it simple. 

Remind Everyone Where the Money is Going

People want to be connected to a cause, and social media allows you to boost your cause with ease. Remind people where the money is going from your Spring school fundraiser. This can be done via photos, videos, links, or any other promotional materials.

At the end of the day, remind people why they’re getting involved and how their money makes a difference. The better people feel, the more involved they want to be. 

Feature Your Top Donations and Contributors

As you start taking donations, feature your top contributors weekly or monthly. It’s important to give a big thanks to everyone who gets involved and the best way to do this is through mutual promotion on social media.

Take photos with top donors and ask them to share their contributions online. Tell a little story about their involvement, give a big thanks, and remind everyone they still have time to get involved. The more you feature those who help your school fundraiser, the more the community grows and expands. 

Link to an Online Donation Shop

Part of social media for school fundraising is to make it easy. Work with your school or fundraising group to create an online shop for easy donations so people can make a contribution directly from their smartphone or computer.

If you can’t set up an online donation link, make it really easy to tell people how to get involved. School media for school fundraising promotion is all about convenience, so make it easy for people to find you and get involved. 

successful school fundraising

Have a Branded Hashtag

School fundraisers do best when people know more about them and one of the easiest ways to do that online is to have a branded hashtag for the event. Hashtags on social media help people show their support and spread awareness with ease.

Create a hashtag that is catchy, easy, and sums up what your school is doing. It makes it fun, easy to find, and helps spread the word to get people engaged with the movement and the cause. 

Partner with the Community

If you have partners in your school fundraiser, like a local restaurant or business, tag them online and ask them to share your fundraiser on their social media, too.

Social media lets you reach a wide range of users when used correctly. Use your community and school fundraising partners to tag those who are involved. This will show your school fundraiser to their followers and help broaden your reach without having to do so in person through other advertisement means. 

Go Live

Social media promotion allows you to go live and this is a fun chance to connect even more with your community and followers. Go live during the set up, when planning, or as the fundraiser is happening. Show the fun, the hard work, and everyone who is involved.

Going live online also helps you answer questions, explain more about how to get involved, and feels personable to all who follow you. Even one go live on social media can help connect you to more parents, teachers, and community partners who want to be involved. 

Show Positivity from the Students and Faculty

Remember, social media should be an extension your school fundraising efforts, so make it fun and show the support you’re gaining from the school and from the students. You want it to be fun, autnethic, and easy.

Don’t overthink it, don’t get too fancy – just embrace the theme, let the cause speak for its self, and make it easy for everyone to get involved. 

Fast Tips to Promote Your Spring School Fundraiser on Social Media

  • Post daily
  • Involve the students
  • Be thankful
  • Make donations easy
  • Remind people to share
  • Respond to comments
  • Answer messages

Get Started on Your 2024 Spring School Fundraiser Today

Fundraising season is an exciting time of year at any school, for any grade level. The money helps with dances, technology, arts programs, sports, school resources, and more. You want to share that excitement with others and social media is the perfect way to do so.

Using our 11 easy tips to share your school fundraiser on social media, it should make promoting your school fundraiser a breeze this year. For more tips, check out 10 more ways to market a school fundraiser and 12 new high school fundraising ideas.

If you’re ready to get your fundraiser started, contact Kids Kastle in New Jersey for our 2024 Spring fundraiser catalog.

School Fundraising Dos and Don’ts

School Fundraising Dos and Don'ts

School Fundraising Dos and Don'ts

School fundraising is a fantastic idea for all grade levels. Students, faculty, and families get to join together to celebrate their school pride and raise money for activities, supplies, growth, and more within their school system. School fundraising is about community and achievement as much as the funds raised.

In order to ensure your school fundraiser goes off without any issues, take a look at our expert list of Fundraising Dos and Don’ts. By keeping track of what works and what doesn’t, you can better optimize your time and energy, budget, and community effort. See more success and more enjoyment with your school fundraisers by checking out our fundraising dos and don’ts tips. 

School Fundraising Dos and Don'ts

The Dos of School Fundraising

Here are our best tips on what you should be doing for your grade school and high school fundraising events. Share these with your faculty, volunteer families, and students to optimize your success. Remember, the more efficient and streamlined your school fundraiser, the more fun your students can focus on having during the school fundraising event. 

1. Strategic Planning

Before starting on your next fundraiser, you want to have your fundraising strategy created. Work on a detailed roadmap that outlines your goals, target audience, and fundraising methods. 

Think of what event you want, brainstorm marketing methods, write down what audiences this is geared towards, and how all students, faculty, and families can play a role. The better your upfront planning, the better success you can build towards. 

2. Engaging the Community

A successful fundraising campaign involves the active participation of your local community. Foster relationships with local businesses, parents, and community leaders to get them excited about your fundraising and goals. 

Their support not only contributes to financial success but also strengthens the bonds within your school community. Work with news stations, radios, businesses, and more for sponsorships to help promote you, hold space, or donate fundraising items and events. 

successful school fundraising

3. Utilizing Online Platforms

Work with your tech-savvy students to establish a strong online presence through social media, dedicated websites, and email campaigns for your school fundraisers. Students who are working towards a career in tech will be excited to practice their skills and be a part of the marketing and promotion. The online presence will not only help share the word about your fundraiser with easy-to-find details, but you can also optimize it to accept online donations directly.  

4. Diversifing Fundraising Channels

Avoid putting all your eggs in one basket when it comes to school fundraising. Explore various fundraising channels, including events, product sales, and donation drives. School holiday shoppes appeal to grade school students while active charity events and dances are great high school fundraising ideas. Be sure to switch up your fundraising to engage new community members and raise new interest seasonally.  

5. Transparent Communication

Maintain transparency throughout your fundraising journey with all faculty, volunteers, students, and engaged audiences. Clearly articulate your goals, how funds will be used, and the impact on the school community. Build trust by keeping stakeholders informed and engaged. Always let people know how their money is being used, where the energy is going, and if you have any roadblocks along the way. 

what to avoid in school fundraising

The Don'ts of School Fundraising

Even with a perfect plan in place, you want to be aware of common school fundraising pitfalls that could be detrimental to your event. Be sure to check out our don’ts for school fundraising so you can stay compliant, safe, and successful throughout your event. 

1. Overlooking Legal Requirements

Neglecting legal considerations can lead to severe consequences for your school fundraiser. You want to ensure compliance with local laws and regulations governing fundraising activities. This not only protects your school but also builds credibility among potential donors. Talk to your faculty and other fundraising groups to source what you can and cannot do under your school’s umbrella to raise money. 

2. Ignoring Data Analysis

Your school fundraiser relies on data just as much as any other business. If you run a continuous school fundraiser year after year, make sure to save and compare data so you optimize your school fundraising event for the most success. 

Do so by seeing which businesses are most active and why; better target your marketing towards donors of the past; and see what items or events sold out. For high school fundraisers, you can have your marketing and tech students help compile the data and create new marketing strategies. 

how to organize the best school fundraiser

3. Relying Solely on Traditional Fundraisers

Virtual events, online auctions, and crowdfunding campaigns can breathe new life into your school fundraiser. You don’t need to stick with traditional ideas like dances, car washes, or bake sales. 

Explore how new technology allows for virtual holiday shoppes, online auctions, 48-hour movie streams, and more. Take into account how virtual fundraisers can maximize your budget to allow for more fundraisers a year. 

4. Neglecting Donor Recognition

Donors appreciate recognition for their contributions, especially in local communities. Implement a robust donor recognition program to express gratitude to those who pitch in a high or consistent dollar amount.

Personalized thank-you notes, acknowledgment in newsletters, and public recognition events all play a role in fostering lasting donor relationships. Make sure to work out advertising and sponsorship deals to allow your fundraiser to go further.  

5. Inconsistent Marketing

Consistency is key in the world of fundraising. Maintain a cohesive marketing strategy across all channels. From social media posts to event promotions, presenting a unified front strengthens your brand and resonates with your audience. Be sure your school fundraising event has a color scheme, clear message, and recognizable promotion.  

You’re Ready to Begin Your Easy School Fundraiser

Mastering the dos and don’ts of school fundraising requires a thoughtful and strategic approach. By incorporating these principles into your campaigns, you not only enhance your chances of success but also create a positive impact on your school community. You can easily integrate students into your fundraising planning and have them aid you in your marketing, ideas, data, and more. 

Explore new fundraising ideas, school holiday shoppes, and more with the help of Kids’ Kastle. We’ve helped schools fundraise easily and effectively for years, taking out all of the stress so you simply have the joy.


How To Do a School Holiday Shop

How To Do a School Holiday Shop

A popular winter tradition in most elementary schools is the School Holiday Shop, where students can purchase small gifts for their loved ones. Children and adults alike look forward to this festivity every year, where kids get to shop, gifts can be purchased, and everyone gets to share in the merriment of the holiday season.

If you’re interested in doing a school holiday shop this year for your child’s school, our easy step-by-step guide will walk you through how to get started with a school holiday shop. We will explore creative ideas and tips for hosting your own school holiday shop, filled with delightful surprises and meaningful gifts everyone is sure to enjoy. 

Planning and Preparation

To ensure a successful school holiday shop, careful planning and preparation are essential. Here’s a detailed guide on how to get started planning and outlining your season holiday gift shop. 

Set a Fundraising Budget

The first step in organizing a school holiday store is to determine how much money you can allocate for the event. Consider the costs of purchasing gifts, setting up the shop, and any additional decorations or activities. A well-planned budget will help you make informed decisions and ensure that the event remains financially viable. Consider seeking sponsorship or fundraising options to supplement the budget if needed.  

If you are working with a holiday shop company, like Kids Kastle, staff can help you select from pre-made packages or customize your selection for your school’s needs. 

Gather Holiday Shoppe Volunteers

After setting your budget, you will want to ensure you have the volunteers needed to help staff and run the holiday shop so it goes smoothly. Reach out to parents, teachers, and community members who would be willing to volunteer their time and expertise to help with various tasks. Having a team of volunteers is crucial for the smooth execution of the holiday shop. 

Assign responsibilities such as setting up the shop, arranging gifts, assisting students during shopping, managing finances, and organizing additional activities. Create a volunteer schedule to ensure adequate coverage throughout the event. 

Choose a Suitable Fundraising Venue

Find a space within the school that can accommodate the holiday shop. Consider using the library, multipurpose room, or an empty classroom, depending on the available space and resources. Ensure the venue provides a comfortable and accessible shopping experience for students. Arrange the layout of the shop in a way that allows easy movement and browsing for all students. 

Determine the Duration

Decide on the duration of the holiday shop. Typically, it runs for a few days or a week leading up to the winter break. Consider the school calendar and other events taking place during that time. Choose a period that maximizes student participation and minimizes conflicts with other activities. 

Remember to communicate the dates and time clearly to students, parents, and the school community well in advance to generate excitement and ensure attendance. 

Bonus Fundraising Tips

Additionally, consider setting up a planning committee comprising teachers, parents, and volunteers. Regular meetings and open communication channels will help in coordinating tasks, sharing ideas, and addressing any challenges that may arise during the planning process.

Remember, attention to detail and thorough planning will contribute to a successful school Christmas shop ideas. By following these steps, you will lay a solid foundation for an enjoyable and memorable event. 

in school holiday shop

Selecting Gifts

The heart of the school holiday shop lies in the carefully chosen gifts that children can purchase for their loved ones. Consider these ideas when determining which gifts will be sold at the holiday shop. 

Craft Station: Set up a craft station where students can create personalized gifts. Provide materials like paints, beads, ribbons, and markers for making handmade ornaments, keychains, or picture frames. Some select holiday shop companies also allow for customization of trinkets, ornaments, and more. 

Book Nook: Encourage a love for reading by offering a selection of age-appropriate books. Choose a variety of genres, from picture books to chapter books, to cater to different interests.

Small Toys and Trinkets: Stock up on small, affordable toys and trinkets that children can gift. Items such as puzzles, stuffed animals, pens, and mini-games are always popular choices. Kids’ Kastle Holiday Shop has many small items that are perfect purchases for Mom, Dad, and siblings. 

Holiday-themed Items: Embrace the festive spirit by including holiday-themed items like Santa hats, reindeer antlers, or elf ears. These can add a touch of fun and excitement to the shopping experience. 

Creating a Welcoming Atmosphere

Be sure to transform the space into a warm and inviting holiday shop. The more fun the venue is, the more excited kids will be to shop and get into the holiday spirit. Remember, you want everyone to feel excitement and be ready for the holiday. 

Festive Decorations: Deck the halls with holiday decorations such as twinkling lights, garlands, and colorful banners. Create a cozy ambiance by playing cheerful music in the background. Have the kids help with decorating and banners to get them more excited in the upcoming weeks. 

Gift Wrapping Station: Set up a dedicated area for students to have their purchased gifts wrapped. Provide wrapping paper, ribbons, bows, and tape so children can add their personal touch. Be sure to stock the station with volunteers and provide a variety of wrapping paper to fit everyone’s interests and celebrations. 

Pricing and Display: Clearly label the prices of items and arrange them neatly on tables or shelves. Use baskets, jars, or holiday-themed boxes to display the gifts attractively. This will make it easier and more accessible for all children. 

Promoting Financial Responsibility

Part of the fun of the Santa Gift Shop for Schools is that it teaches kids the value of money and how to budget while shopping. Many schools opt for a holiday shop because it easily ties into lessons kids are already learning and they can put into practice in real time. 

Price Ranges: Offer a variety of items at different price points to cater to students with various budgets. Ensure there are options for those who have limited funds to participate. Remember to not price items too high or many kids will feel left out. 

Shopping Lists: Provide students with shopping lists, including spaces for them to write down the names of the recipients and the gifts they plan to purchase. This will help them plan their budget and stay organized. 

Budgeting Lesson: Organize a brief lesson on budgeting and the importance of managing money wisely. Teach students about saving, budget allocation, and the value of thoughtful gift-giving. Pair groups of students up with a teacher who can assist them day of to stick to their budgets and planning. 


By hosting your own school holiday shop, you can create a memorable experience for students while fostering creativity, financial responsibility, and the spirit of giving. Through careful planning, selecting thoughtful gifts, and creating a festive atmosphere, you can provide a delightful shopping experience that will leave a lasting impression.

Embrace the joy of the holiday season and embark on this exciting venture to spread the holiday cheer in your school community. If you need assistance, contact Kids’ Kastle, where we handle everything for you and make your school holiday shop an easy experience.